Owning the Anti-Tech Future
At Pallisade, we invest in founders who see what’s coming and choose not to follow. In a world where automation dominates and everything is generated, they build businesses that go the other way. Anti-tech isn’t nostalgia. It’s positioning. It’s premium. Offline is the new status symbol. It is not a retreat, it’s an advance
Unreplicable knowledge
We back companies where the value doesn’t come from speed, scale, or prompts; it comes from experience. From handwriting. From nuance. From voices with names, not models with parameters. In five years, the rarest thing will be something written by a human who means it
Credibility by Design
We invest in businesses that protect against the fallout of over-technology. Some are proudly analog. Others are building moats of trust, slowness, and context: deliberately designed for a world where digital trust is decaying. Paper is a filter. Presence is a moat. Human credibility is the last defence. These are the companies people will turn to when automation exhausts its welcome
Our investments focus on businesses that choose friction and resist commoditization.
We back human-centered models that thrive outside algorithmic scale - where trust, presence, and nuance are not inefficiencies, but differentiators.
By backing these companies, we aim to build a portfolio that treats texture, imperfection, and deliberate slowness as defensible assets.
Why We Resist Automation
This is not a bet against technology. It’s a critique of its unexamined dominance.
We invest in the consequences:
in businesses that protect the human layer, preserve judgment, and offer alternatives to the infinite scroll.
